The 10 best Digital Marketing Courses for Beginners in 2018 (FREE)

Getting started with Digital Marketing doesn’t have to be difficult – nor expensive. Nowadays, the leading companies in digital transformation are making information accessible for everyone, and you have the opportunity to deep dive in pretty much all areas that interest you. And, of course, there are a lot of courses out there – but not all of them are great, and some can be really expensive. Today, I will show you the best Digital Marketing Courses for beginners to get you up and going with one of the most trending topics on the markets.

1. Google Analytics Individual Qualification 

  • Company: Google
  • Modality: Online
  • Course duration: 3.5 hours
  • Certification: Yes

Google Analytics Individual Qualification is a Digital Marketing course which became part of Google’s online training program Academy for Ads in January 2018. It covers the basic concepts and principles of the popular tool Google Analytics, including implementation and data collection, conversion and attribution reports, as well as metrics and dimensions, among others.

The course is divided into 2 separate segments: Beginners and Intermediate, and it is one of the best Digital Marketing courses that you will ever need in your Marketing career. You can join Academy for Ads for free here.

Note: If you are not familiar with the tool, make sure to check out my post on Google Analytics.

Google Analytics Digital Marketing course

2. AdWords Fundamentals

  • Company: Google
  • Modality: Online
  • Course duration: 2.5 hours + ?*
  • Certification: Yes

Another course that will be extremely important if you want to deep dive into the world of Digital Marketing is AdWords Fundamentals. It covers the basic concepts and functions of the online advertising platform AdWords, as well as the peculiarities of its ad modalities – Search, Display, Mobile, Video, Shopping, and others. It is a great course for getting you started with the platform, and learning how to make your very own Google Ads.

* To get certified in Google AdWords, you will need to take the course AdWords Fundamentals plus another course of your choice from the same group – for example, Google Shopping or AdWords Mobile. Go to Academy for Ads to explore the options.

adwords digital marketing course google

3. Become an AMA Professional Certified Marketer in Digital Marketing

  • Company: LinkedIn
  • Modality: Online
  • Course duration: 44 hours
  • Certification: Yes

The course Become an AMA Professional Certified Marketer in Digital Marketing is a collection of 20 videos with a total duration of 44 hours provided by LinkedIn in collaboration with the American Marketing Association. It covers pretty much all the basics of Digital Marketing, including Mobile and Online Foundations, SEO, SEM, Content Marketing, E-mail Marketing, and Social Media.

This course is a part of the platform LinkedIn Learning, which comes with the Premium plans of the professional networking platform – however, you get a 30-day free trial to try out LinkedIn Premium, which gives you enough time to pass the course without paying for it. I explain the course in details in my post LinkedIn Learning: How to Get Started With Digital Marketing.

best Digital Marketing courses - LinkedIn Learning

4. Inbound Marketing Certification

  • Company: HubSpot
  • Modality: Online
  • Course duration: 4.5 hours
  • Certification: Yes

The Inbound Certification is a course developed by one of the leading companies in B2B Marketing and Sales Automation software HubSpot. It consists of 12 class lectures that take you through the four stages of the inbound methodology. In this course, you will learn how to optimize your website to increase traffic, build efficient landing pages, and enhance your Inbound sales skills. The exam consists of 60 multiple choice questions for a 90-minute time limit.

To obtain your certification for Inbound Marketing, hop over to HubSpot Academy.

Hubspot Academy - free Digital Marketing Courses

5. Content Marketing Certification

  • Company: HubSpot
  • Modality: Online
  • Course duration: 6 hours
  • Certification: Yes

One of the best Digital Marketing courses for beginners is undoubtedly the Content Marketing Certification provided by HubSpot in their Academy. It consists of 44 videos divided into 4 sections that teach you how to efficiently develop your content strategy as a part of your Inbound Marketing efforts – resulting in attracting new customers and converting web visitors into leads.

To obtain the certification, you will need to pass an exam and/or 15 optional quizzes. The exam consists of 60 multiple choice questions for a 90-minute time limit.

content marketing certification hubspot academy

6. SEO Training Course

  • Company: Moz
  • Modality: Online
  • Course duration: 3.5 hours
  • Certification: Yes

The SEO Training Course was developed by Moz, one of the leading companies in Inbound Marketing and Marketing Analytics software globally. It has an exclusive focus on Search Engine Optimization, and it is perfect for beginners that want to learn how to optimize their website for gaining maximum organic visibility.

After you’ve completed the course, you will be able to improve the internal and external aspects of your website, and increase significantly the traffic to your web.

seo training digital marketing course moz

7. Social Media Analytics

  • Company: Quintly
  • Modality: Online
  • Course duration: 1+ hours*
  • Certification: Yes

The Social Media Analytics Course by Quintly aims to introduce beginners to the basic principles of social media analytics and the most important metrics that each Marketer should know how to measure. In this course, you will learn how to approach situation analysis, identify your data-based goals, identify the most important KPI for your business, and how to generate and understand automated reports.

* The course consists of both text and video, so the time it takes to complete will depend on each person.

Quintly Social Media Analytics - Digital Marketing course

8. E-mail Marketing Certification

  • Company: HubSpot
  • Modality: Online
  • Course duration: 3.5 hours
  • Certification: Yes

Another one of the best free Digital Marketing Courses is the E-mail Marketing Certification by HubSpot Academy, which is designed around segmentation, e-mail design, deliverability and optimization of E-mail Marketing strategies. It consists of 9 classes with a total duration of 3.5 hours, and you will have to answer 60 multiple choice questions to obtain your certification.

E-mail Marketing Certification Hubspot - digital marketing

9. Social Media Monitoring

  • Company: Udemy
  • Modality: Online
  • Course duration: 7.5 hours
  • Certification: Yes

In this Social Media Monitoring course, you will learn how to perform keyword phrase filtering, how to curate content, and how to build lists of online influencers, among others. Moreover, you will have the opportunity to discover the best LinkedIn and Facebook monitoring strategies for improving brand visibility on the Internet.

The course consists of 3.5 hours on-demand video and 4.0 hours on-demand audio with unlimited access both from desktop and mobile. At the end, you get a certificate of completion.

udemy digital marketing course

10. Storytelling in Advertising

  • Company: FutureLearn
  • Modality: Online
  • Course duration: 4 weeks, 4 hours per week
  • Certification: Yes

This free online course Storytelling in Advertising provided by FutureLearn is created to be in a real-time format, with dates yet to be announced. According to the company, it is designed for everyone who wants to understand how storytelling adds value to Inbound Marketing and Advertising campaigns.

The course doesn’t have any specific requirements, although it will be a bit easier if you have basic knowledge of the advertising industry. Nonetheless, everyone is invited to join! Don’t forget to keep an eye on upcoming dates, or just sign up to their automatic e-mail notifications!

free digital course - storytelling in advertising

Have you taken any of these courses before? Let me know in the comments!

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