Blogging is one of the most essential elements of Digital Marketing. Besides from being a great contributor to search engine optimization, it is also one of the most efficient ways to show your expertise as a company – or a professional. However, a lot of people waste too much time worrying about keywords rather than focusing on content. Don’t do that: you need to provide value and demonstrate that you are an expert in your field. Today, I will show you how to do that by improving your blog writing skills, and improve your Content Marketing strategy in the long run.
Illustration source: Vijay Verma
Define your target
Before you start writing, ask yourself: “Who are my target readers? Who am I trying to reach with my content?” If you are writing for a University blog, your posts will probably be read by students. If you are a B2B company in the financial industry, your buyer persona will be companies that are looking for a solution to a specific problem.
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Obviously, the way you will communicate your message to students will not be the same as if you would communicate it to decision makers within a company – and you will have to adapt your writing style to the people that you are trying to reach.
2. Read educational resources within your field
Reading is one of the best ways to improve your vocabulary, grammar, and sentence structure – and no, Instagram captions, love novels and Cosmopolitan magazines don’t count. Instead, focus on reading books and educational articles that will enrich your vocabulary and expand your ability to play with words and sentences – besides from providing you with additional knowledge and specific terms in your area of expertise.
3. Improve your blog writing skills by reading classic books
Yes, reading classic books is actually a great way to improve your blog writing skills! It provides you with unique writing styles that you will rarely find in other types of content. And trust me, you can learn a lot from them – besides from enriching your vocabulary.
4. Read the content of other bloggers and authors
If you have never had the opportunity to find your own writing style, a great way to do that is by finding other bloggers, authors, or influencers within your niche. After that, identify the styles that you liked the most, and get some inspiration from them.
5. Make the dictionary your best friend
Another tip that I constantly use to improve my blog writing skills is using a dictionary to find more adequate and precise words for my articles. Even if you blog in your native language, your mind is probably unable to recall all the perfect words at the right moment that you need them. When I write, I always keep a dictionary tab open – it will not only enrich your vocabulary in the long run, but will help you recall the ideal words every time!
6. Break the ice
Unless you are writing for a really specific niche market where you need to keep it formal, such as the medical or financial field, don’t be afraid to break the ice with the reader. Relevant light-humour jokes, puns, metaphors, and other content-related “ice breakers” are great for attracting the attention of your reader and make him keep reading.
7. Dance around with your sentences
Experiment bravely with your style by mixing short sentences, long phrases, questions, exclamatory statements… Try to “feel the rhythm”. Just like in music or dancing, even writing has its own rhythm that needs to be felt by you – there is nothing more boring than repeating the same word structure during your whole article. There isn’t a scientific formula to make you improve your blog writing skills – so, don’t be afraid to experiment until you find your own style and rhythm.
8. Focusing on practice and quality improves your blog writing skills in the long run
You have probably heard a million times that practice makes perfect – and it is true. Whether you are writing for your own blog, or for the blog of your company, you will inevitably improve your skills by producing as much quality content as possible. I put an emphasis on quality; especially for your Content Marketing strategy, it is better to write less articles, but qualitative – rather than trying to publish daily but without providing any real value to your readers. It not only improves your organic Marketing strategy, but also makes your visitors come back for more – which eventually pays off in the long run.
9. Do your research
Another really important tip for having your blog writing skills on point is having confidence in the topic that you are writing about. Even if you are already an expert in your field, you will stumble across topics or ideas that you don’t know that well. Gaining the confidence that you need to write a great article happens by doing a profound research and making sure that you know “your stuff”.
So, don’t underestimate the power of reading extensively and getting to know the boundaries of your topic before you start writing. When you feel confident that you know what you’re talking about, it will be much easier!
10. Spice your articles with mini-stories
A great way to engage with your audience and write better is by blending relevant short stories and practical examples within your articles – especially if they happened to you. This way, you will not only make your posts interesting for your readers, but they will feel more connected with you. And what better way to fight off boring articles than sharing something from your own personal experience?
Becoming a better blogger takes time, effort, and patience – and most importantly, being conscious about your strengths and weaknesses. So, find different ways to improve your skills, and don’t forget to have fun in the meantime!