7 fancy-sounding Marketing terms that are actually quite simple

In Marketing, we often talk about lead generation, customer acquisition, organic growth, and other bizarre terms that might scare people away or just bore them to death. But don’t worry; you won’t have to call an exorcist if your company is planning to perform an A/B Testing for the new Inbound Marketing campaign designed to […]

10 ways to improve your blog writing skills | Content Marketing

Blogging is one of the most essential elements of Digital Marketing. Besides from being a great contributor to search engine optimization, it is also one of the most efficient ways to show your expertise as a company – or a professional. However, a lot of people waste too much time worrying about keywords rather than […]

5 reasons to invest in Mobile Advertising backed up by statistics

With the incredible reach of smartphones across the globe, and the steady increase of mobile consumption on a daily basis, it is surprising that a lot of companies are not investing in mobile advertising yet. According to Statista, the mobile penetration is forecasted to reach 67% of the global population by 2019, which will account […]

Influencer Marketing: Behind the scenes with Daniel Sánchez, CEO and Co-Founder of Influencity

With the boom of social media in the past few years, Influencer Marketing has become one of the hottest ways for reaching influential people and targeting potential buyers. Nowadays, social channels like Instagram, Facebook and YouTube have evolved beyond the means of communication – they have transformed into the new media of the modern world. […]