The power of exclusivity: would you spend $300,000 on this purse?

When quality loses its ability to justify price, the power of brand exclusivity takes its place. Sure, the quality of a $30 T-shirt is probably much better than the quality of a $3 T-shirt. And how about a 300-dollar one? It can’t be that much better, right? At this point, you are no longer buying […]

3 Marketing lessons from Starbucks

Who doesn’t know Starbucks? Yes, the coffeehouse chain that you stumble across every street corner, with its bizarre mermaid logo, and its huge coffee cups. The same brand capable of attracting flocks of girls worldwide simultaneously with their fancy Pumpkin Spice latte around Halloween. Whether you love it or hate it, Starbucks operates in more […]

Check out these 10 awesome Facebook Ads from AdEspresso

Are you on Facebook? You probably are. According to Statista, there are about 2.07 billion of active Facebook users worldwide, which is around 29.5% of the whole world population. How impressive is that? But, while I am wasting time getting impressed by these numbers, companies are not wasting theirs. Facebook is the top ad channel […]

LinkedIn Learning: How to get started with Digital Marketing

Are you considering a career in Digital Marketing, but you are not sufficiently familiar with the topic in order to make a decision? In the past few weeks, I had a few friends asking me whether switching to a career in Digital Marketing will be the right choice for their professional development, so this one […]

Meet KWFinder, the tool that brings SEO to a new level of fun

When it comes to Search Engine Optimization, the first tool that usually comes to everyone’s mind is AdWords’ Keyword Planner. However, despite its undoubted authority and efficiency, there are SEO tools out of the spotlight that provide fantastic features, and on top of that – fun! Today, we will talk about KWFinder, the SEO tool […]

What is a unicorn startup?

As a newly emerged millennial concept, startups have been an extremely trending topic in the Business industry lately. Which doesn’t come as a surprise, considering that the nature of these companies is innovation, describing perfectly the modern generation of highly-technological and digitally-oriented people. What is a startup? If you are not familiar with the concept, […]