The most viral Marketing campaign of the century – and what we can learn from it

In his daily routine, the average person is trying to fight off millions of Marketing campaigns that are tapping on his shoulder to get him buy products. Some of these campaigns die trying, others manage to reach their audience, and then, there are these rare, one-of-a-kind species that make the world go wild about them. […]

3 common Marketing practices that are actually ruining your strategy

Marketing preaches that customers are the driving force behind success, and every business should listen attentively to what they have to say. However, as I am getting deeper into the practical application of Marketing in business, I can’t help but wonder: are we actually listening to customers as we think we do? For the last […]

Is LinkedIn Premium worth it? An honest feedback from a hardcore LinkedIn user

If anyone knows anything about me, I am a heavy LinkedIn user. And by “heavy” I mean a going-to-sleep-and-waking-up-with-LinkedIn user. However, today I will ignore my unconditional love for LinkedIn (okay, I might have exaggerated a little bit, but it’s still a pretty cool social media platform), and I will give you my un-biased opinion […]