10 ways to improve your blog writing skills | Content Marketing

Blogging is one of the most essential elements of Digital Marketing. Besides from being a great contributor to search engine optimization, it is also one of the most efficient ways to show your expertise as a company – or a professional. However, a lot of people waste too much time worrying about keywords rather than…

5 reasons to invest in Mobile Advertising backed up by statistics

With the incredible reach of smartphones across the globe, and the steady increase of mobile consumption on a daily basis, it is surprising that a lot of companies are not investing in mobile advertising yet. According to Statista, the mobile penetration is forecasted to reach 67% of the global population by 2019, which will account…

WhatsApp Business App just launched for small business owners

WhatsApp, one of the most popular instant messaging application amongst millennials, just launched a new business app designed exclusively for small business owners. With this app, the company that was founded in 2009 by former Yahoo employees Brian Acton and Jan Koum is seeking to enhance the interaction between companies and customers. Who will benefit…

12 techniques that Instagram Influencers use to engage with their fans

With more than 700 million active monthly users, Instagram has established itself as one of the dominant platforms for Influencer Marketing. In fact, the social network has experienced an impressive growth for the last few years – did you know that it took Instagram only 4 years to increase its users database from 150 million to 700…

8 awesome must-have tools for B2B startups

Building a successful startup can be a challenging task without the right resources. Considering that many young companies start off on a budget, and slowly build their way to the top with a careful investment, it is no surprise that many of them are struggling to keep up with the huge departments of other companies….

The 5 Don’ts of E-mail Marketing

Out of every branch of Marketing, E-mail Marketing has to be my absolute least favorite one. Even as a passionate Marketer, I have to be honest – if you are doing it wrong, it could easily be the most annoying thing ever.  There are number of reasons why E-mail Marketing is quite efficient and really…

The 10 Commandments of LinkedIn networking

If something clearly makes LinkedIn different from other social channels, it is the fact that is not a “fast-food” platform. It is a long-term commitment on creating and nurturing relationships with people who share similar interests. Surprisingly enough, I still find a lot of people who still can’t grasp the concept of business networking. And…

Introduction to SEM for beginners #GoDigital

Money can’t buy everything…but it can buy you ad space on Google. As advertising on TV has become rather obsolete for catching up with millennials, companies have smartly moved towards Digital Marketing and advertising in order to capture clients in their second home: the Internet. Today, we are going to talk about SEM or Search…

Introduction to SEO for beginners #GoDigital

If you are new to Search Engine Optimization, it is not difficult to get overwhelmed with the amount of information out there. It is a lot, it is confusing, and you will probably get frustrated when trying to connect the pieces – I have been there. If this is you every time you read the…

How to check the domain authority of your website

When it comes to Search Engine Optimization, one of the most important factors that will determine how high you rank on the first pages of Google is domain authority. But what exactly is it and what does it say about your website? Domain authority is a competitive metric that was first introduced by the analytics…

The power of exclusivity: would you spend $300,000 on this purse?

When quality loses its ability to justify price, the power of brand exclusivity takes its place. Sure, the quality of a $30 T-shirt is probably much better than the quality of a $3 T-shirt. And how about a 300-dollar one? It can’t be that much better, right? At this point, you are no longer buying…

3 Marketing lessons from Starbucks

Who doesn’t know Starbucks? Yes, the coffeehouse chain that you stumble across every street corner, with its bizarre mermaid logo, and its huge coffee cups. The same brand capable of attracting flocks of girls worldwide simultaneously with their fancy Pumpkin Spice latte around Halloween. Whether you love it or hate it, Starbucks operates in more…

Check out these 10 awesome Facebook Ads from AdEspresso

Are you on Facebook? You probably are. According to Statista, there are about 2.07 billion of active Facebook users worldwide, which is around 29.5% of the whole world population. How impressive is that? But, while I am wasting time getting impressed by these numbers, companies are not wasting theirs. Facebook is the top ad channel…

LinkedIn Learning: How to get started with Digital Marketing

Are you considering a career in Digital Marketing, but you are not sufficiently familiar with the topic in order to make a decision? In the past few weeks, I had a few friends asking me whether switching to a career in Digital Marketing will be the right choice for their professional development, so this one…

Meet KWFinder, the tool that brings SEO to a new level of fun

When it comes to Search Engine Optimization, the first tool that usually comes to everyone’s mind is AdWords’ Keyword Planner. However, despite its undoubted authority and efficiency, there are SEO tools out of the spotlight that provide fantastic features, and on top of that – fun! Today, we will talk about KWFinder, the SEO tool…

What is a unicorn startup?

As a newly emerged millennial concept, startups have been an extremely trending topic in the Business industry lately. Which doesn’t come as a surprise, considering that the nature of these companies is innovation, describing perfectly the modern generation of highly-technological and digitally-oriented people. What is a startup? If you are not familiar with the concept,…

The 6 most valuable startups across the globe – Infographic

At the dawn of the new Digital Era and the rapid implementation of technology in all types of services, startups are becoming the most innovative and progressive companies worldwide. However, while many of them aren’t able to survive on their own without a serious round of investment, others are achieving an extraordinary growth, dominating the…

UBER: Are the days of the $68-billion-valued startup counted?

The appearance of UBER on the market in 2009 caused an unexpected turbulence in the transportation industry. The controversial startup wiped out a huge percentage of the taxis’ market share worldwide, reaching a mind-blowing revenue of 6.5 billion dollars, and a 68-billion-dollar evaluation. But despite the groundbreaking success, UBER’s aggressive tactics spiked a lot of…

101 B2B Marketing mission statements

When you start learning about Marketing, one of the first things you will inevitably stumble upon are mission statements. According to BusinessDictionary, a mission statement is a written declaration of an organization’s core purpose and focus that normally remains unchanged over time – in other words, what is the reason your company exists? What value…

3 common Marketing practices that are actually ruining your strategy

Marketing preaches that customers are the driving force behind success, and every business should listen attentively to what they have to say. However, as I am getting deeper into the practical application of Marketing in business, I can’t help but wonder: are we actually listening to customers as we think we do? For the last…

Is LinkedIn Premium worth it? An honest feedback from a hardcore LinkedIn user

If anyone knows anything about me, I am a heavy LinkedIn user. And by “heavy” I mean a going-to-sleep-and-waking-up-with-LinkedIn user. However, today I will ignore my unconditional love for LinkedIn (okay, I might have exaggerated a little bit, but it’s still a pretty cool social media platform), and I will give you my un-biased opinion…

Improve your team work with Asana

Some things never change. Regardless of your business’ size, industry, sector or purpose, success is going to be twice as challenging if your company is lacking one basic ingredient: team work. But coordinating your team members can be a tough task – especially when your business starts growing and more people are getting on board….